Friday, November 18, 2011

Bearden billboard attracts New York attention

It may not supply as much of a box-office boost as a rave review in the New York Times. But the Mint Museum Uptown's Romare Bearden show landed a spot in the Times' business section, and from the vantage point of a Charlotte cultural group, that still qualifies as big-city attention.

It was the advertising campaign devised by the Charlotte firm of BooneOakley that did the trick. The story's online version is headed by a photo of a Bearden double-image: In front of a billboard emblazoned with a Bearden artwork depicting three musicians, a flesh-and-blood trio is playing away.

It was an eye-catcher that BooneOakley and the Mint put into action near Bank of American Stadium on the day of a Panthers game.

"Art ... sometimes goes unnoticed," BooneOakley's David Oakley told the Times. "But we're trying to make it more part of the culture, and more three-dimensional and alive."

The billboard still comes alive on a BooneOakley video:

Bearden Outdoor LIVE from BooneOakley on Vimeo.


Anonymous said...

OMG! They noticed us. I'm insecure too.

Anonymous said...

I'm so excited about this.

Anonymous said...

No thanks! I'll be going to the Brian Eno exhibit in Asheville thru the end of the month.

Enjoy! Banktown!